One can’t deny that social media platforms have become essential for effective communication and networking in this modern era. There are nearly 5 billion social media users worldwide, representing 60% of the global population and 93% of all internet users. With this number of people, it is no surprise that a massive amount of content is released daily.
However, not every content on social media is appropriate for all audiences. To moderate what is shown in online communities, social media moderation is employed.
This type of moderation refers to the monitoring, regulating, and managing of content on social media. A social media content moderator helps keep online platforms respectful, engaging, and positive, filled with content that abides by the community rules and regulations. But, how to do this effectively?
Here are some social media content moderation strategies for online platforms you can utilize.
Establishing Clear Guidelines
To start, you must establish guidelines, rules, and expectations. Ensure that the guidelines are clear and comprehensible for the users.
Outline what are the things that are acceptable and unacceptable. Unacceptable content includes visual media showing nudity and violence, bullying, harassment, and promotion of dangerous actions. Therefore, it is better to create protocols that specify what sort of comments must be rejected and removed.
Also, it’s important to indicate how you will enforce the guidelines and the consequences for disobeying them. Decide whether a flagged user should be muted, banned, or removed. In more dire circumstances, you might even need to refer the offender to other resources or the proper authorities.
Investing In Automated Content Moderation Technology
Investing in automated content moderation technology lifts a lot of burden off your back. Several tools have built-in content control features, while others offer programs that can automatically eliminate offensive content. You can opt for an automated moderation tool to simplify tasks such as filtering, flagging, blocking, and deleting spam, profanity, and other abusive content.
Some examples of these tools are image recognition and metadata filtering. Image recognition can identify specific objects within an image, such as a weapon, and decide whether it should be flagged to a human for review. Also, metadata filtering can identify copyright-infringing materials.
With the rising number of content created every day on several social media platforms, moderating every single one is impossible for human-powered moderation. Thus, bots, plug-ins, or other social media moderation services are used to help with other tasks like sending welcome messages, answering Frequently Asked Questions (FAQS), and providing feedback.
Although technology has several advantages, don’t solely rely on them. This is because as perfect as it may seem, automated moderation is far from perfect.
One of its biggest flaws is its inability to catch deeper nuances and context of human communication and interaction. So, it is still best to keep a human moderator for more complex circumstances.
A combination of human and AI content moderation is your best bet in keeping your social media platform safe and still fun.
We live in a more fast-paced society so staying up-to-date with trends is a necessary task. This requires moderation in social media to be dynamic and flexible, having an ongoing process of constant learning and development.
It’s not just social media trends that you have to watch out for. You should also keep up with the latest practices in online content moderation to ensure the processes are on-point and compliant. By doing so, you can ensure that online platforms will remain relevant, valuable, and satisfying for every user.
Fostering A Positive Environment
Creating a positive and enjoyable user experience is one of the major benefits of social media content moderation. It’s essential to encourage discussions and actively engage with your community members. Strike a balance between formality and informality in your interactions, allowing for casual conversations that make users feel at ease and valued.
Aside from that, social media moderators can also educate the audience by sharing educational resources, tips, and reminders on how to keep yourself safe online.
Last, encourage users to report offenders who violate said guidelines. Emphasize the importance of their cooperation in maintaining a safe and welcoming digital environment.
Content moderation is not just about approving and not approving content. It involves the balance of free speech and rules, the task requiring nuance and training to fully master.
While training equips them with the necessary tools, it is also necessary to protect the content moderators from the backlash of being exposed to varying levels of inappropriate content. This protection takes the form of robust support systems and counseling services, addressing the psychological toll that moderation can exact.
The Power Of Social Media Content Moderation
In this ever-evolving digital age, social media has become an integral part of contemporary living. It serves as a multifaceted platform, both informative and entertaining, catering to the diverse tastes and interests of its vast audience. Yet, amidst the bustling online landscape lie potential threats that can compromise the safety and well-being of users.
Therefore, the paramount importance of content moderation emerges as a guiding light, illuminating the path to a safer and more enjoyable online experience. This vital practice should be seamlessly integrated into social media platforms, acting as a vigilant guardian to all the users involved.