Tips to Host an Event That Will Market Your Business to the Utmost
When you are a business owner and have tried every single avenue of marketing your company, both online and off, you might decide you want to mix up your marketing strategy by hosting a corporate event for potential clients and investors. This occasion can work particularly well if you are a B2B company. Then, here are some tips to create a business event that will achieve your goal of marketing your company and attracting more customers.
1. Market Your Event
Even though you are using your event to market your business, you will also need to market the event itself. Otherwise, you might find that no one knows about the event or turns up and that no one truly understands what the evening is all about. This means you should put a lot of energy into designing marketing material for your occasion, such as posters and leaflets. You should pass on information about your event to every business owner and client that you meet and promote it on social media. You might also decide to write blog posts about your event and display them on your website using the relevant SEO practices to draw new customers in when they are searching for businesses like yours. By doing this, you will be ensuring that you do not find yourself sitting alone on the day.
2. Get a Great Catering Company
Although you might not believe that your catering abilities have anything to do with marketing your company, this is not the case. Instead, the food you provide will make a positive first impression on your guests and can boost your reputation. The better the time they have at your event, the more likely they will return to your company and buy your products. If you cannot organize the catering yourself, you should consider looking around for a company that provides catering for corporate events. Their experience will ensure that everyone leaves your event happy and full and that everyone can eat at your event regardless of any allergies or dietary requirements they have.
3. Showcase Your Products and Services
You should also use your event as a chance to showcase the products that your business sells. This will give you the chance to show them off to a captive and yet interested audience who might not have found out about what you sell otherwise. By displaying your products and talking through their features, you will be able to create buzz around your stock, and you might even find that your event attendees will come to your business to buy your items in the future. Not only this but by revealing your services and the latest developments within your business, you might be able to attract investors and partners who can help market your company to a wider audience.
4. Give Out Tasters and Discounts
You should also use your event as an opportunity to give people a flavor of your business that will show them what they have been missing out on. By offering your attendees tasters of your products, they might soon find that they are unable to live without them, and they might compare the differences between your products and those that they are currently using. You could also brand these tasters so that your guests know exactly where to return to in order to get more. Some businesses also give out discount codes that can encourage your attendees to make an urgent purchase and make them think they are getting a great deal by shopping at your business. This is especially the case if these discount codes have an expiry date on them.
5. Run Inspiring Talks and Speeches
The content of your event is just as important as the event itself, though. Talks and speeches throughout the event can allow you to use all your persuasive abilities and tricks on your rapt audience. By doing so, you might find that they flock to your business, and you can change their mind and perspective on certain topics. You might also be able to inspire them by sharing your knowledge about your industry. Doing this will improve your reputation and show that the products you sell are trustworthy and at the top of their market. It might even help you to become the industry leader you have always dreamed of being.
6. Mingle with Your Customers
Rather than sitting behind a desk or on a stage all evening and only talking to your partners and employees, you should consider mingling with your customers, especially since this might be one of the only times that you get to do so directly. You do not only have to talk about your business, although they might have questions they want to ask you. By striking up casual discussions and asking potential customers about their own companies and jobs, you might be able to form connections that could benefit you in the future. Not only this, but your guests might want to help you out more if they have already formed a relationship with you. This can help to create customer loyalty and can ensure that they come to you rather than your competitors when they next do their shopping.
7. Try Calls to Action
You should also consider sprinkling calls to action throughout your event. For instance, you might end your speech by asking that they shop with you, or you might put QR codes on your social media pages around your event with a request that they give you a follow. By doing this, you will be able to convert some of the leads that your event has generated and ensure that your business is not forgotten as soon as your attendees arrive home. This can make your event more productive and will check that your potential customers and investors know exactly what they can do to show their support and help your company to grow larger and larger.
