Jeeter: Unveiling the Phenomenon Behind America’s Best-Selling Preroll Brand


In the bustling landscape of the legal cannabis market, one brand stands out as the epitome of success – Jeeter. Loved by millions and synonymous with prerolls, Jeeter has become a household name in California. In this article, we will delve into the remarkable journey of Jeeter, exploring its origins, growth, and the special day dedicated to its passionate community – Jeeterday.

The Birth of Jeeter

Jeeter’s story began in 2004 when the term “Jeeter” was coined in Florida as slang for a joint. However, it wasn’t until 2018 that the brand officially launched in California, where it quickly gained immense popularity. The founding crew, a close-knit group of friends from the entertainment industry, including Lukasz Tracz and Sebastian Solano, have been working together for over 15 years. They established DreamFields, the parent company of Jeeter, which also founded other well-known EDM events like Life In Color, Electric Zoo, and Tomorrowland.

A Growing Phenomenon

Jeeter’s success has been meteoric, with its popularity surpassing all expectations. The brand’s prerolls, infused prerolls, and vapes with oil and live resin have garnered an ever-increasing fanbase. Operating on a 4.2-acre campus in Desert Hot Springs, California, Jeeter employs 700 people and plans to expand to nearly 1,000 employees in the near future.

Beloved by Celebrities and Consumers Alike

The impact of Jeeter’s brand goes beyond its widespread consumer appeal. It has also caught the attention of celebrities like Issa Rae, Dwayne Wade, and The Game, who are avid fans of the brand. The association with famous personalities has only bolstered Jeeter’s reputation as the go-to preroll brand.

Jeeterday: A Celebration of Unity

Jeeter’s dedication to its loyal consumers culminated in the creation of a unique annual celebration called Jeeterday. Held on November 6th, Jeeterday offers an exclusive limited-edition strain, merchandise, and special releases at 115 stores across California. The event draws lines of excited fans, eager to participate in the festivities and get their hands on the latest offerings.

The Rise of Jeeter and Infused Prerolls

Jeeter’s success has played a significant role in elevating the infused preroll market, which now accounts for 50% of the total preroll market in California. Jeeter’s creativity and attention to detail have been instrumental in creating a loyal following for its infused prerolls.

An Interview with Jeeter’s CEOs

We had the opportunity to speak with Jeeter’s CEOs, Lukasz Tracz and Sebastian Solano, to gain insights into their journey of building a preroll empire. They shared their experiences from the entertainment and event spaces and offered advice for aspiring entrepreneurs in the cannabis industry.

Looking Ahead: Jeeter’s Expansion

With its sights set on continued growth, Jeeter plans to launch in Michigan and Arizona, expanding its reach beyond California. The brand envisions becoming a household name across the United States, bringing its authentic and innovative approach to cannabis enthusiasts everywhere.

The Essence of Jeeter: Authenticity and Team Spirit

One of the core principles guiding Jeeter’s success is authenticity. The brand aims to connect with consumers on a personal level, catering to a diverse audience. Additionally, the power of the team behind Jeeter cannot be understated. The strong team chemistry has been instrumental in navigating the challenges of the competitive cannabis market.

Jeeter’s Unmatched Jeeterday Experience

Jeeterday continues to captivate fans, offering unique experiences that celebrate the essence of the brand. From limited-edition strains to exciting merchandise, the event brings cannabis and music together, creating an unforgettable celebration for the entire Jeeter community.

The Path to Success: Be Authentic and Build the Right Team

Aspiring entrepreneurs in the cannabis space can learn valuable lessons from Jeeter’s journey. The brand’s success lies in its authenticity, innovation, and the careful selection of a dedicated team. These elements have contributed to making Jeeter a frontrunner in the competitive preroll market.


Jeeter’s rise to becoming America’s best-selling preroll brand is a testament to the power of authenticity, innovation, and a strong team spirit. With Jeeterday as a symbol of appreciation for its dedicated community, Jeeter continues to expand and captivate consumers across the nation. As the cannabis industry evolves, Jeeter’s influence is bound to grow, solidifying its position as a pioneer in the world of prerolls.

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