SteveWillDoIt Net Worth 2025: The Shocking Truth Behind His Fortune

SteveWillDoIt has amassed a remarkable $5 million net worth, establishing himself among YouTube’s top-earning extreme content creators. Stephen Deleonardis, the real person behind the persona, has built his fortune by creating outrageous videos that expand consumption challenge limits.

His unique content strategy has paid off substantially through 2024. The creator boasts four million subscribers and more than 280 million views, transforming extreme challenges like eating 30 In-N-Out burgers or consuming 4500 milligrams of THC into a profitable career. His success grew further after joining NELK Entertainment in 2019, which opened new business opportunities beyond YouTube. Critics have called out his promotion of excessive drinking, and he faced an arrest for disorderly conduct. Yet Deleonardis balances his controversial image with generous donations to organizations like Make-A-Wish Foundation. This piece takes you through the surprising story of his growing wealth and shows how his extreme persona turned into serious money.

The Real Net Worth of SteveWillDoIt in 2025

SteveWillDoIt’s flashy giveaways and extreme challenges mask a sophisticated financial portfolio. Different financial sources paint varying pictures of his wealth. Most trusted outlets put his net worth at around $5 million. Some sources claim it could reach $6 million, while others estimate a lower figure of $4 million.

His monthly earnings reach about $35,000, which adds up to yearly earnings between $500,000 and $1 million. Social Blade analytics show his annual revenue swings between $29,100 and $466,300. These numbers show how unpredictable influencer income can be.

Stephen quickly bounced back after YouTube shut down his main channel for “severe and repeated violations of community guidelines”. He switched to Rumble and built an audience of over 326,000 subscribers. This move shows how well he adapts as a content creator.

His income streams are impressive:

• Merchandise Empire: He co-founded Full Send Clothing Line with NELK Entertainment partners. The brand celebrates spontaneity and adventure
• Alcohol Ventures: His Happy Dad Hard Seltzer stands out with unique flavors in a competitive market
• Digital Assets: His NFT collection was a huge success. He sold 10,000 digital cards at $2,300 each and made $23 million
• Luxury Investments: His car collection features a 2018 McLaren, Ferrari 455 Spider, and Lamborghini Huracan 2021 Happy Dad Edition

His cryptocurrency investments, especially in Bitcoin, have added substantial value to his wealth. A joint investigation by Coffeezilla and SomeOrdinaryGamers revealed Steve earned money from online gambling through referral links.

His financial status remains debatable, especially given his links to cryptocurrency gambling platforms that boosted his earnings.

How SteveWillDoIt Built His Fortune

SteveWillDoIt built his path to financial success from humble YouTube beginnings to diverse business ventures. His YouTube channel brought in about 800,000 daily views and earned roughly $3,500 per day during monetization. These numbers added up to potential yearly earnings between $70,000 and $1 million from his channel alone. The demonetization of his account led him to quickly pivot toward other income sources.

His partnership with the NELK Boys became the life-blood of his financial empire. Their Full Send clothing line turned into a massive success that pulls in up to $70 million yearly. The team’s smart approach to merchandise drops every few months helped boost their yearly sales by 70%.

Steve launched Happy Dad Hard Seltzer in June 2021 with Sam Shahidi, John Shahidi, and Kyle Forgeard. The drink line features gluten-free products at 5% ABV with just 1g of sugar. The brand exists in 17 states now but shows huge potential – Kyle hints it could reach $250 million in value.

Steve moved to Rumble after YouTube banned his channel and has built up over 326,000 subscribers. On top of that, his Instagram following stands strong at 3.6 million.

His business ventures include:

• A partnership with Safety Shot, focusing on wellness beverages
• Steve-branded merchandise sales through his website
• Crypto and NFT investments, including a quick-selling NFT collection

Steve’s impressive car collection serves as both status symbols and investments:

• A 2021 Lamborghini Huracan Happy Dad Edition worth $300,000
• A 2021 Rolls-Royce Cullinan valued at $500,000
• A limited edition McLaren approaching $1 million

Steve showed amazing flexibility throughout his career and found new ways to make money whenever obstacles appeared.

The Controversies and Criticism That Followed the Fame

SteveWillDoIt’s quick rise to fame came with its share of obstacles. YouTube permanently banned his 4-million-subscriber channel in August 2022. The platform cited “severe or repeated violations” of community guidelines. Steve claimed he had “zero strikes” on his account before the sudden deletion. His editor accidentally showed Stake.com’s URL in a video, which led to this harsh action.

The ban changed everything for his career. NELK’s Kyle Forgeard explained it best in an interview: “I think YouTube was seeing some of his dark humor and they’re like this is a ticking time bomb”. YouTube even warned NELK members they’d lose their channels if they featured Steve in their videos.

Deleonardis’s legal problems didn’t help either. Security caught him at Universal Studios in July 2024 violating a previous trespassing warning. He tried disguising himself with a cap, sunglasses, and a ridiculously large fake mustache. The timing was ironic – just a month before his original ban would have ended.

His troubles with the law started early. At 19, police arrested him for marijuana possession with intent to sell and resisting arrest. Public figures like Demi Lovato spoke out against him too, criticizing his promotion of excessive drinking.

The cryptocurrency gambling controversy raised even more red flags. Coffeezilla and SomeOrdinaryGamers’ investigation revealed Steve wasn’t using his own money to gamble. The platforms supplied his currency while he earned millions from referrals.

Steve hasn’t given up on YouTube. He even offered MrBeast $1 million to help unban his channel. These controversies hurt his brand, but his ability to adapt helped him keep much of his wealth.

Conclusion

SteveWillDoIt’s rise from extreme challenge YouTuber to multi-millionaire entrepreneur shows how digital success works today. He showed amazing resilience when YouTube permanently banned his channel in 2022. Instead of letting this setback end his career, he adapted quickly. He built a strong presence on Rumble and grew his business interests at the same time.

Steve’s smart money moves came from not putting all his eggs in one basket. His original income came from YouTube, but he branched out wisely. The Full Send clothing line, Happy Dad Hard Seltzer, and NFT investments now bring in millions each year. Financial analysts still debate the exact numbers though.

Stephen Deleonardis has faced his share of controversies and legal issues. He managed to keep his wealth by making smart strategic moves. Some critics question the ethics of his gambling promotions and crypto ventures, but these projects have substantially added to his fortune. His collection of luxury cars serves as both status symbols and valuable investments.

The SteveWillDoIt brand proves how today’s content creators can turn internet fame into real wealth. His extreme personality and controversial approach have drawn criticism. Yet these same qualities helped him build a dedicated fan base that follows him everywhere. His skill at turning his personal brand into money through multiple income streams will shape his financial future beyond 2025, whatever platform challenges or controversies come his way.